The problem
A small maker needed customers to understand why handmade, cold-process skincare is worth paying for.
Infinite Creations
Elevated Esthetics: the store of a Fitchburg, MA maker of natural skincare, with handmade cold-process soaps, butters, oils, clay masks and CBD products.
- E-commerce
- Live
- Store design and development
- Shopify, Liquid, JavaScript
The build
We built a custom Shopify store with ingredient-led product pages, long-form education on how the soap is made, reviews and an affiliate program.
The outcome
The full line sells online, with the story behind each product on its page.
4 features. 4 tools.
- 42 handmade products, from soaps to body butters and CBD
- Scent-free options for sensitive skin
- Ingredient education on cold-process soap
- Reviews and an affiliate program
