The problem
VELD's look no longer matched where the products were heading: simpler, more clinical, more premium.
ESNTL
VELD's rebrand as ESNTL Skin: the same daily-essentials line, reset as minimalist, science-led skincare.
- E-commerce
- Deprecated
- Shopify, Liquid, JavaScript
The build
We rebuilt the storefront under the new ESNTL Skin identity, adding a Science section and searchable articles.
The outcome
The brand relaunched with one consistent identity from navigation to checkout.
4 features. 3 tools.
- New ESNTL Skin identity across the store
- Shop, Explore and Science sections
- Searchable education articles
- Rolling ticker of the new brand lines
