The problem
Every piece is one of one, so a standard storefront with sizes, variants and restocks didn't fit how vintage actually sells.
CLN Curation
The online store of CLN Curation, a vintage band tee brand selling one-of-one metal, punk, grunge and Y2K shirts, each hand-picked, authenticated and never restocked.
- E-commerce
- Coming soon
- Store design and development
- Shopify, Liquid, JavaScript
The build
We rebuilt the store around single pieces: a bold editorial homepage, real measurements on every shirt, a Grails section for top-tier finds, an archive of sold pieces and early access for the next drop.
The outcome
Collectors can find the right fit before they buy, see what has already sold, and get first look at each new drop.
5 features. 3 tools.
- Shop by measurements, not the tag
- Grails section for the rarest pieces
- Archive of past sold pieces
- Early access sign-up for upcoming drops
- Just-dropped spotlight on the homepage
