The problem
Launching a nicotine brand means pre-orders, age gating and warnings, without losing a bold lifestyle look.
ALTRD
A tobacco-free nicotine pouch brand built around outdoor momentum: 'Stay bold. Stay ALTRD.' Launched on pre-orders and still trading.
- E-commerce
- Deprecated
- Shopify, Liquid, JavaScript
The build
We built the Shopify store from the pre-order launch on, with subscriptions, a military discount, an age gate and stockist pages.
The outcome
ALTRD went from pre-orders to a full store and is still selling today.
4 features. 3 tools.
- Full flavor range and variety packs
- Subscriptions
- Discount programs
- Age gate, product warnings and a store locator
